This article over at Canoe.ca has me rolling my eyes.
Pretty in pink. And orange and the most delicious lime green. They make you think bubble gum, Creamsicles and frozen limeade.
But they're available only at the liquor store, not the candy store or ice cream parlour.
And no matter how lip-smacking finger-licking good they are, they're 5% alcohol and consumed by girls who've barely left the Barbie stage.
A report from the American Medical Association (AMA) this past spring warned that these girlie drinks or alcopops are being drunk by girls of the average age of 13. (In the U.K., where some of these drinks originated, 56% of 11- and 12-year-olds consume them.)
Great. Not only do we have to worry about kids getting into underage drinking in the fist place, now we have companies trying to encourage it. Adn if they deny it, I call "bullshit".
But wait! There's more good news!
But a taste for the hard stuff isn't the only thing these drinks seem to be promoting.
In one nationwide survey, the AMA found that nearly one in six teen girls who have consumed alcopops in the past six months has been sexually active after drinking.
An AMA ad notes that starter girlie drinks can lead to women's diseases including STDs.
OK, I'll admit that isn't overwhelming evidence that drinking these candy-beers leads to more teenage sex, but I bet my bottom dollar its not helping.
Ah the Liquor industry: we meet again. Arseholes.
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