CBC Sports Disappointed At Losing The Olympics
To wrestle the Olympics away from the CBC, a consortium consisting of Bell Globemedia and Rogers Communications teamed up to pay $90 million US for the Vancouver Games and another $63 million for the 2012 Summer Olympics.
I'm glad. Do you want to know why? I'll tell you.
1) The Olympics are nothing but a massive display of corporate sponsorship and pseudo-amateur (and pro!) athletes hoping to cash in on fame for earning medals for their country. What a load of nationalistic and opportunistic crap.
2) We pay the bills for the CBC. Where oh where, pray tell, do you think the CBC would come up with the tens of millions of dollars required to bid for and host the Olympics on Canada's airwaves?
So based on 1 and 2, when the CBC gets to show the Olympics I'm partially funding something I despise and has nothing to do with unique Canadian culture that requires preserving or sharing. Cause let's face it, the Olympics are about as Canadian as baseball.
If the Olympics ever goes back to amateur athletes only AND they massively crack down on steroid abuse across the board for all athletes, then I might consider the Olympics worth watching.
Appendum: For the record, I don't consider Olympic Hockey to be part of the actual Olympics per say. Its more of a World Cup type deal.
1 comment:
I hate to break it to you Bill, but you're going to pay either way. Whether it's more or less depends on your ratio of taxes paid to your cable or phone bills + your purchases of the consumer products from the companies which will pay to advertise in the Olympics.
We pay the bills for all media, only the mechanism is slighly different with the CBC.
Personally I was disappointed because CTV's coverage is generally pretty poor. Hopefully they can do better for 2010.
Post a Comment