Courtesy of MSN.ca: Sugary Cereals sweeter than chocolate bars
CTV News and the Globe and Mail decided to examine the sugar content in some of the most popular brands, to investigate one of the possible contributing factors to the epidemic of childhood obesity.
[...]
She said parents would be horrified to give their children a chocolate bar for breakfast.
"But when you think about eating you know a serving of cereal that contains the same amount of sugar, they might think twice about they're serving their kids."
Anyone who has eaten something like Fruit Loops or Captain Crunch can testify immediately that those things are pretty damn sweet. Hmmm... chocolate. I haven't had chocolate for breakfast in a while, sounds like a good idea. Where was I? Oh yes, there's more!
[...]
Not only are these cereals very sugary, they are being doled out at twice the recommended serving.
"It's not one bowl of cereal. It's many bowls of cereals. Most kids don't stop at one bowl," says Dr. Robert Lustig, a professor of pediatrics at the University of California in San Francisco.
Welcome to North America kids! Where we just don't do it, we overdo it!
[...]
"The reason they are so popular is that kids will pester their parents to eat them. You'll notice the sugared cereals are put down at eye level for children and there is a specific marketing strategy going on there."
He recommends giving children food with six to seven grams of fibre per serving, and being wary of lower-sugar kids cereals, which may compensate with more carbohydrates.
"Breakfast cereal is just one manifestation of what's gone on with our entire diet," says Lustig.
Amen. Any society where commericals for burgers trumpet the fact that you can get three pattys of meat with no useless vegetables in the way probably has eating issues.
We are sick sick sick in the head.
...
Yum, chocolate.
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